Strategic Imperatives Woking Office Case Study
May 2025
Downsizing to a flexible, future-proof office in Woking
Strategic Imperatives is a future-focused provider of cloud-based monetisation, billing and provisioning solutions that creates and supports commercial opportunities for the telecoms industry’s big names and challenger brands.
Processing an average of 250,000 B2B transactions daily, the company plays a critical role in facilitating commercial opportunities within the telecom sector.
In July 2023, Strategic Imperatives approached us with a significant challenge: its existing office space in Staines was too large and inefficient under a traditional lease agreement.
The company needed to downsize to a more cost-effective, manageable office space without compromising functionality or comfort. Moving away from a traditional lease to a serviced office licence was a priority, so it could focus more on running the business.
The company risked wasted overheads and inflexible space that no longer matched their operational needs had it not been able to solve the problem.
At the time Strategic Imperatives approached us, we were refurbishing a new floor at our Export House business centre in Woking, this was an ideal opportunity to create a bespoke, tailored space for the business.
Our serviced office package streamlined its office management by consolidating all essential services, service charges, business rates, broadband, kitchens, meeting rooms and daily cleaning into a single monthly invoice.
Working closely with our space planner and the Strategic Imperatives team, we developed a downsizing plan that ensured the new office would comfortably accommodate staff. The bespoke design included multiple private meeting rooms, providing the privacy and functionality required for operations.
This collaborative process gave Strategic Imperatives the confidence that the new office would balance flexibility with efficiency, while removing the burden of day-to-day office management.
The move to Export House has delivered immediate benefits:
This relocation has enabled it to optimise costs and resources while maintaining high standards of service delivery.
"Post covid, along with many other companies, we decided as a business to downsize from our much larger leased office. We had some concerns - what if we grew in headcount as planned in the next couple of years, how would we manage going from 1 or 2 people being in the office on a Monday and Friday but potentially 20-25 being in on a Wednesday?
“We decided this was the place for us on our first visit, when we met with Allan and Luca they were able to show us around the shell of the space and give us great confidence on how the space could work for us, we got a great feeling from the team on this first visit that unlike some other spaces we had viewed that we would be a valued client.
“Throughout the moving process and as we still grow currently, we have been and continue to be very happy with the flexibility and support from all of the Collaborate team. The contractual terms were beautifully simple and we also came to a deal on holding the space until we were ready to move which gave us time to organise our move strategically and settle the team into the new space.
“We've now been here for 6 months and we're very happy in our new home - the guys especially enjoy the proximity to a huge number of restaurants as well as the train station and speedy London connections!"
Leigh Wilson, Head of Customer Engagement, Strategic Imperatives
This move has not only solved immediate challenges but also positioned Strategic Imperatives for future scalability and success, supported by the ongoing flexibility of a serviced office model.
Since opening in 2015, Collaborate has provided workspaces that combine convenience, flexibility, and a supportive atmosphere. For businesses looking for a practical, modern base that evolves with them, it’s a place where work works better. To find out more about Collaborate’s flexible workspaces, visit collaborate.works
Client overview
Strategic Imperatives is a future-focused provider of cloud-based monetisation, billing and provisioning solutions that creates and supports commercial opportunities for the telecoms industry’s big names and challenger brands.
Processing an average of 250,000 B2B transactions daily, the company plays a critical role in facilitating commercial opportunities within the telecom sector.
The challenge
In July 2023, Strategic Imperatives approached us with a significant challenge: its existing office space in Staines was too large and inefficient under a traditional lease agreement.
The company needed to downsize to a more cost-effective, manageable office space without compromising functionality or comfort. Moving away from a traditional lease to a serviced office licence was a priority, so it could focus more on running the business.
The company risked wasted overheads and inflexible space that no longer matched their operational needs had it not been able to solve the problem.
The solution
At the time Strategic Imperatives approached us, we were refurbishing a new floor at our Export House business centre in Woking, this was an ideal opportunity to create a bespoke, tailored space for the business.
Our serviced office package streamlined its office management by consolidating all essential services, service charges, business rates, broadband, kitchens, meeting rooms and daily cleaning into a single monthly invoice.
Working closely with our space planner and the Strategic Imperatives team, we developed a downsizing plan that ensured the new office would comfortably accommodate staff. The bespoke design included multiple private meeting rooms, providing the privacy and functionality required for operations.
This collaborative process gave Strategic Imperatives the confidence that the new office would balance flexibility with efficiency, while removing the burden of day-to-day office management.
The results
The move to Export House has delivered immediate benefits:
- A more efficient working area tailored to Strategic Imperative’s needs.
- Simplified cost management through one monthly invoice.
- A workplace that staff enjoy, with proximity to Woking’s restaurants, train station and fast London transport connections.
This relocation has enabled it to optimise costs and resources while maintaining high standards of service delivery.
Client testimonial
"Post covid, along with many other companies, we decided as a business to downsize from our much larger leased office. We had some concerns - what if we grew in headcount as planned in the next couple of years, how would we manage going from 1 or 2 people being in the office on a Monday and Friday but potentially 20-25 being in on a Wednesday?
“We decided this was the place for us on our first visit, when we met with Allan and Luca they were able to show us around the shell of the space and give us great confidence on how the space could work for us, we got a great feeling from the team on this first visit that unlike some other spaces we had viewed that we would be a valued client.
“Throughout the moving process and as we still grow currently, we have been and continue to be very happy with the flexibility and support from all of the Collaborate team. The contractual terms were beautifully simple and we also came to a deal on holding the space until we were ready to move which gave us time to organise our move strategically and settle the team into the new space.
“We've now been here for 6 months and we're very happy in our new home - the guys especially enjoy the proximity to a huge number of restaurants as well as the train station and speedy London connections!"
Leigh Wilson, Head of Customer Engagement, Strategic Imperatives
Conclusion
The partnership between Strategic Imperatives and Collaborate resulted in a seamless transition to a more efficient office environment, aligning with a future-focused vision and operational needs.This move has not only solved immediate challenges but also positioned Strategic Imperatives for future scalability and success, supported by the ongoing flexibility of a serviced office model.
Since opening in 2015, Collaborate has provided workspaces that combine convenience, flexibility, and a supportive atmosphere. For businesses looking for a practical, modern base that evolves with them, it’s a place where work works better. To find out more about Collaborate’s flexible workspaces, visit collaborate.works